Lamborghini's $12,000 Intensive Driving School

The Lamborghini Track Academy offers an exclusive experience for Lamborghini owners, combining classroom instruction and on-track coaching with professional race drivers. Participants drive high-performance cars, including the Super Trofeo race car, and compete in time trials. The program aims to deepen appreciation for Lamborghini vehicles and encourage participants to start their own racing teams. The academy fosters a connection with self-made individuals who value the brand's spirit. Despite being a marketing strategy, the program has successfully inspired some participants to invest in racing teams.

How does Lamborghini's program aim to connect with its participants?

What is the significance of the phrase 'self-made man' in the context of Lamborghini owners?