Describe how to compute the clickthrough rate by each campaigner.
Apache Kafka - Real-time Stream Processing (Master Class) - Mixing Joins with Aggregates - Advert CTR
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Information Technology (IT), Architecture, Business
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Hard
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This lecture explains how to create a streaming application to monitor advertising campaign performance. It covers counting ad impressions and clicks using Kafka topics and computing the clickthrough rate, a key metric for online advertising effectiveness. The lecture encourages students to implement these concepts independently, with code provided for reference.
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