The Three Myths of Digital Advertising

The video discusses the challenges Yahoo faces in the advertising market, particularly in brand advertising. It highlights the importance of measuring engagement and attention rather than just clicks. The discussion includes the role of companies like Sharpie in improving ad effectiveness and the impact on media models like BuzzFeed. The video also touches on the challenges of video advertising and the need for better engagement metrics.

What does the text suggest about the allocation of advertising capital?

How does the text differentiate between performance advertising and brand advertising?

What future trends in advertising does the text predict?