What is the primary factor that determines whether a trademark is protectable?
Distinctiveness Requirement for Trademarks

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Business, Social Studies
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University
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Hard
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7 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
Explain the difference between arbitrary marks and fanciful marks.
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3.
OPEN ENDED QUESTION
3 mins • 1 pt
What characterizes a suggestive mark?
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4.
OPEN ENDED QUESTION
3 mins • 1 pt
How does a descriptive mark achieve distinctiveness?
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5.
OPEN ENDED QUESTION
3 mins • 1 pt
What is meant by 'secondary meaning' in the context of trademarks?
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6.
OPEN ENDED QUESTION
3 mins • 1 pt
What is the lowest level of distinctiveness for a trademark?
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7.
OPEN ENDED QUESTION
3 mins • 1 pt
Provide examples of brands that have become generic terms.
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OFF
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