Marketing - How are Goods Different from Services?

Marketing - How are Goods Different from Services?

Assessment

Interactive Video

Business

University

Hard

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The video tutorial explains the key differences between goods and services. Goods are tangible and can be produced and consumed at different times and places, allowing for inventory storage. Services, however, are intangible, produced and consumed simultaneously, and cannot be stored. Goods can be standardized, while services are more variable due to situational factors. These distinctions are crucial for marketers to understand in order to meet customer needs effectively.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Why can't services be stored as inventory like goods?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the variability of services compared to the standardization of goods.

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