Krispy Kreme celebrates 87 years in business after a humble start in North Carolina

Krispy Kreme celebrates 87 years in business after a humble start in North Carolina

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Interactive Video

Other

University

Hard

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The video celebrates Krispy Kreme's 87th birthday, highlighting its history from its beginnings in North Carolina to its global presence in over 35 countries. David Skina, Chief Brand Officer, discusses the enduring appeal of the original glazed doughnut, likening it to a 'sugary cloud.' The company plans to expand its availability and continue collaborations and promotions, especially around special occasions. A special offer of $0.87 for a dozen original glazed doughnuts is announced, emphasizing Krispy Kreme's commitment to customer satisfaction and celebration.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Krispy Kreme face in expanding its brand?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the current special offer mentioned in the text?

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