Keurig Green Mountain to Buy Dr Pepper Snapple

Keurig Green Mountain to Buy Dr Pepper Snapple

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the acquisition of Snapple for $18.7 billion, highlighting the strategic moves by Keurig and its parent company JB. It explores Keurig's past ventures, market trends towards healthier beverages, and the expansion into new areas. The discussion also touches on the integration of Doctor Pepper and other brands into JB's overall strategy.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the cash value of the Snapple acquisition deal?

18.7 billion

20 billion

25 billion

15 billion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company had a stake in Keurig before it was acquired by JB in 2016?

Dr. Pepper

Pepsi

Coca-Cola

Nestle

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a major challenge for Keurig in its past ventures?

Lack of distribution channels

Competition from SodaStream

High production costs

Declining coffee sales

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which brand did Dr. Pepper acquire to move towards healthier beverages?

Bai Brands

Snapple

Panera

Krispy Kreme

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key focus of JB's overall strategy in the food and beverage market?

Focusing solely on coffee

Reducing production costs

Integrating various acquisitions

Expanding into carbonated drinks