Starbucks CEO Johnson Is 'So Bullish' on China for the Long-Term

The transcript discusses Starbucks' growth strategy focusing on customer experience, new beverages, and digital relationships. It highlights the popularity of cold beverages, with over 50% of sales being cold drinks. The delivery service, in partnership with Uber Eats and Alibaba, is explained as a convenience strategy. Starbucks' success in China is attributed to adapting their strategy to local culture and market conditions.

What are the three main factors driving Starbucks' growth in the US?

How has the introduction of new beverages impacted Starbucks' sales?

What role do digital customer relationships play in Starbucks' growth?

Explain how Starbucks' delivery service works and its economic implications.

What strategies is Starbucks employing to succeed in the Chinese market?