The Vietnamese Beverage Group Competing With the Giants

The transcript discusses a company's journey to becoming a leader in Vietnam's beverage industry, focusing on healthy products. Initially facing challenges, especially with introducing paid tea in a market where it was traditionally free, the company found success by addressing consumer needs for convenience and natural ingredients. The narrative also touches on Vietnam's evolving regulatory environment and the company's investments in new technology. Finally, the company outlines its ambitions for global expansion, seeking partnerships to better serve international consumers.

What challenges did the company face when entering the beverage market?

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What are the company's future ambitions in terms of global expansion?

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