Ferragamo CEO Lemmi on Trade War, Hong Kong Protests, Supply Chain

The video discusses the challenges faced by Salvatore Ferragamo, including the impact of the US-China trade war and Hong Kong protests on sales. The new CEO, with experience from Gucci, focuses on maintaining brand values and adapting strategies to changing consumer behaviors. Marketing efforts target millennials, and the company explores opportunities in mature markets while preparing for Brexit. Innovation in materials and digital transformation are also key focuses.

What challenges is Salvatore Ferragamo facing in recent years?

What strategies is the new CEO implementing to address the company's challenges?

How has the US-China trade war impacted Ferragamo's business?

What is the significance of maintaining the supply chain based in Italy for Ferragamo?

How does Ferragamo plan to engage with local customers in Hong Kong amidst ongoing protests?

What measures is Ferragamo taking to hedge against currency fluctuations?

How is Ferragamo adapting its marketing strategies to appeal to millennials?