Marketing - What is Positioning

The video tutorial discusses the concept of positioning in marketing, which involves how a product or brand is perceived compared to competitors. Positioning helps marketers understand consumer perceptions, differentiate their products, and achieve a competitive advantage. It is a crucial tool for enhancing marketing strategies and ensuring brand success in the market.

Why is it important for a brand to stand out in comparison to competitors?

What role does consumer perception play in the success of a marketing strategy?