Minority Influence - Social Influence - Psychology A-Level Revision Tool

The video explores minority influence, a concept identified by Moscovici, where a small group can impact the majority and change group norms. It discusses the chromatic afterimage effect study, showing how a minority can alter perceptions. Key elements for effective minority influence include consistency, flexibility, and commitment over time. The video concludes with a call to engage with the content.

How does consistency in expressing an opinion affect minority influence?

Explain the importance of commitment over time for a minority group trying to influence the majority.