Language of Sustainability

The video emphasizes the crucial role of frontline employees in driving sustainability initiatives. It highlights the need to engage these employees, as they are best positioned to identify inefficiencies and propose improvements. The video advises against top-down approaches, suggesting that organizations should first consult their frontline staff. It also stresses the importance of communicating sustainability in a way that resonates with different departments, ensuring that everyone understands its relevance to their roles.

In what ways can sustainability be communicated to employees to ensure understanding?

What role does the CEO play in integrating sustainability into the organization?