Timothy Prestero: Design for people, not awards

The video discusses the challenges and lessons in product design, focusing on the development of medical devices for newborn care. It highlights the importance of designing for outcomes rather than just aesthetics, using examples like the NeoNurture incubator and the Firefly phototherapy device. The speaker emphasizes the need to consider manufacturing, distribution, and actual use in design processes to create effective solutions for real-world problems.

What is the significance of the phrase 'no dumb users, only dumb products'?

What role do appearances play in the acceptance of medical devices?

Describe the approach taken to ensure the Firefly device is user-friendly.

Reflect on the final thoughts regarding designing for the world that is coming.