Matchesfashion.com Quenches Luxury Buyer's 'Thirst for Experience'

The video discusses the evolving retail landscape, focusing on Matchesfashion's strategy to engage consumers through content and experiential retail. The company emphasizes content creation to drive sales and customer loyalty, with a significant portion of sales occurring online. Matchesfashion has also opened a physical space in London to offer a unique shopping experience. The company differentiates itself from competitors by focusing on innovation and experiential retail, supported by investment from Apax Partners, which enables further growth and risk-taking.

Why did Matchesfashion decide to open a physical space despite 95% of its sales being online?

How does the investment from Apax Partners influence Matchesfashion's approach to innovation?