High Street shops need to get creative to survive

The video discusses the evolving landscape of retail, focusing on the rise of pop-up shops and their potential to revitalize the High Street. It contrasts the growing preference for online shopping with the enduring appeal of in-store experiences, emphasizing the sensory aspects that physical stores offer. The video also highlights the importance of creativity and innovation in retail, with a focus on how government and businesses can support new ideas and strategies to enhance shopping experiences.

What role does creativity play in the success of pop-up shops?

How can government and businesses work together to enhance the shopping experience?