A Lesson in Advertising With Saatchi & Saatchi's Chairman

The transcript discusses Boris Johnson's political image, highlighting his unpredictability and humor, but also his lack of gravitas. It then shifts to marketing strategies for millennials, emphasizing the need for engagement rather than traditional advertising. The conversation concludes with a discussion on the evolving role of marketing, focusing on creating movements and story sharing rather than just building brands.

In what way has the role of marketing changed according to the speaker?

What does the speaker mean by 'story sharing' in the context of marketing?