New Day newspaper to close after just nine weeks in print

The New Day, a British national newspaper, launched with optimism but closed after nine weeks due to market misjudgments and the outdated nature of print news. Despite targeting readers disenchanted with traditional newspapers, it failed to attract enough daily buyers. The shift towards digital media, with younger audiences preferring online news, further challenged its viability. The New Day's ethos of living life well was bold but ultimately unsustainable in a declining print market.

What conclusions did the research lead to regarding the market for the new day newspaper?

What was the ethos of the new day newspaper, and how does it reflect its approach to journalism?