Alvarez and Marsal Senior Director Gao Huan

The video discusses the evolving trends in the consumer market, particularly around Singles Day. It highlights the shift towards online platforms, the growing importance of sustainability, and the impact of COVID-19 on consumer sentiment and spending. The discussion also covers how brands are adapting their marketing strategies to align with these changes, including the use of live streaming and social media. Additionally, it examines the challenges and strategies for maintaining profit margins, especially for high-end brands during Singles Day.

What role does sustainability play in the current consumer trends leading up to Singles Day?

In what ways are brands refreshing their marketing strategies in response to changing consumer behavior?

What challenges are smaller brands facing during Singles Day?