Publicis's Levy on Ad Industry, M&A, Tech Challenges, Brexit

Publicis's Levy on Ad Industry, M&A, Tech Challenges, Brexit

Assessment

Interactive Video

Business

University

Hard

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The video discusses the role of advertising as a reflection of global trends, highlighting challenges faced by companies, such as digital transformation and changing consumer behaviors. It explores Publicis' strategies to address industry disruptions, including investments in digital and technology. The video also covers M&A trends and the impact of global disruptions like Brexit on business operations.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does advertising play as a barometer for understanding global events?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges do companies face in today's economic climate according to the text?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How is digitalization impacting the way companies operate?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the implications of the new generation of millennials on consumer behavior?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways are advertising companies being disrupted?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What potential changes in the advertising industry are anticipated in 2019?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

How might Brexit affect the advertising and professional services landscape in Europe?

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