Aston Martin CEO Says Its Best Not to React to Trump Tweet

Aston Martin CEO Says Its Best Not to React to Trump Tweet

Assessment

Interactive Video

Business, Other, Architecture

University

Hard

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Quizizz Content

FREE Resource

The video discusses Aston Martin's approach to current trade issues, including potential tariffs on steel and aluminum, and their impact on raw material costs and customer pricing. It explores the company's potential IPO, valuation, and the revival of the La Gonda brand with a focus on electric vehicles. The video also highlights Aston Martin's involvement in Formula One as a strategy to increase brand awareness and sales, particularly in markets like China and the United States.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What historical information does the speaker provide about the Aston Martin brand?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker describe the company's approach to electrification?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the Formula One car mentioned by the speaker?

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