P&G on the Power of Brands as a Force for Good and for Growth

The video discusses the slow progress in addressing societal challenges like equality and sustainability. It highlights the role of brands in taking a stand on social issues, driven by consumer expectations. The impact of advertising on gender equality is examined, along with brand initiatives to challenge stereotypes. The video also explores sustainable behaviors and innovative solutions, emphasizing the importance of collaboration and alliances for collective action.

What are some of the alliances mentioned that promote equality and sustainability?

What impact do brands have on culture and behavior as discussed in the text?

What is the significance of the statistic that 65% of people want to do something about sustainability?

In what ways does the text suggest that brands can be a force for good?