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Facebook to Target Users in Location-Based Advertising

Facebook to Target Users in Location-Based Advertising

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video discusses Facebook's strategy to increase revenue by using member data for targeted ads, which will only appear for users who have allowed location access. It also covers the UK mobile service provider E's plan to launch a TV service as part of a package deal for web customers, making it the latest company to offer a Quad play package. Lastly, it highlights Yum Brands' reduced profit forecast due to challenges in the US market and a food safety scare in China affecting its KFC and Pizza Hut chains.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the minimum spending requirement for full web customers to access the new plan?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges is Yum Brands facing in the US market?

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OFF

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