Most shoppers opt for online Black Friday deals in the UK

The video discusses the evolution and impact of Black Friday, highlighting the shift from in-store to online shopping, particularly in the UK. It covers Amazon's strategy, including offering discounts that cut into margins to attract new customers. The video also predicts record-breaking sales, with significant online spending. It emphasizes the logistical challenges and preparations needed to meet the increased demand, including expanding fulfillment centers and hiring additional workers.

What factors are contributing to the increase in spending during Black Friday?

What challenges do companies face during Black Friday sales?