BYD's Market Strategy in Japanese Market

BYD's Market Strategy in Japanese Market

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses the reasons for entering the Japanese market, focusing on the government's carbon neutrality goals and the increasing interest in electric vehicles. It highlights the current state of the Japanese EV market, noting the gradual increase in sales. BYOD's strengths, such as high-quality products and in-house production of key components, are emphasized. The video also covers consumer preferences, pricing strategies, and the company's mission to educate Japanese consumers about the benefits of electric vehicles.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the targets for EV sales and performance in Japan mentioned in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What changes does the speaker hope to see in the Japanese EV passenger market?

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