Warby Parker Co-CEO on Retail, Brick-and-Mortar Trends

Warby Parker Co-CEO on Retail, Brick-and-Mortar Trends

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses a business's adaptation in a post-pandemic world, focusing on a multi-channel approach to meet customer needs both physically and digitally. It highlights strategies to maintain value in a high inflation environment, emphasizing consistent pricing and market share growth. The company plans to expand in the US, opening new stores and enhancing online services. Store location decisions are based on customer convenience and traffic trends. Current eyewear fashion trends are also explored, with a focus on consumer preferences for bright colors.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How has consumer behavior changed in terms of shopping locations post-pandemic?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What trends in eyewear are currently being observed among consumers?

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