MoviePass Ending Its 30 Tickets For the Price of One Deal? | THR News

MoviePass, known for its $9.95 monthly subscription offering a movie ticket per day, has reduced its package to four tickets a month since April 13th. This new offering includes iHeartRadio access and is temporary. CEO Mitch Lowe expressed uncertainty about returning to the original model, citing profitability challenges. Despite previous bundled promotions, the current change may impact only 12% of users, as most see fewer than two movies monthly. MoviePass aims to be profitable through deals and data sales, but faces difficulties if it continues offering 30 tickets a month. Lowe emphasizes trying new promotions without deadlines.

What does Mitch Lowe suggest about the future of the flagship ticket product?

How does MoviePass plan to achieve profitability despite paying full price for most tickets?