Google to Seek Rival Search Bids to Fend Off EU Antitrust Scrutiny

Google to Seek Rival Search Bids to Fend Off EU Antitrust Scrutiny

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Google's €4.8 billion fine by the European Commission for forcing handset makers to pre-install Android. It compares this to Microsoft's past strategy of offering alternative browsers to Internet Explorer. Google now requires search engine rivals to bid for listing as alternatives, which may not align with the European Commission's intentions. The discussion explores whether the European Commission will push back against Google's actions, which could allow Google to maintain its market dominance during the smartphone buying season.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What implications does the European Commission's potential pushback have for Google?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the timing of the smartphone buying season affect Google's position in the market?

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