What The Road To The New Normal Looks Like

The video discusses GM's response to racial injustice and COVID-19, highlighting internal initiatives, corporate responsibility, and marketing strategies. GM emphasizes the importance of purpose-driven actions, agility, and adapting to new norms. The company also addresses public critiques and outlines future marketing strategies, focusing on diversity and inclusiveness.

How did GM's CEO, Mary Barra, communicate the company's stance on injustice?

What was the initial approach taken by GM in response to the racial injustice crisis?

What steps did GM take to engage with its employees regarding the issues of racial injustice?

What was the significance of the $10,000,000 donation made by GM?

What role did GM see for itself in the context of social media and advertising?

How did GM adapt its marketing strategy during the COVID-19 crisis?

What were the five phases GM identified during the pandemic?

In what ways did GM's approach to advertising change during the pandemic?

How did GM's leadership respond to public criticism during the ventilator production?

What lessons did GM learn about agility and responsiveness during the crises?