Apple's App Tracking Feature a Big Win for End Users: Prophet

The video discusses the impact of Apple's iOS update requiring users to opt into app tracking, affecting companies like Facebook that rely on targeted advertising. It highlights the shift towards greater consumer privacy and choice, the potential value of tracking for personalized experiences, and the industry's need for responsible data management. The video also speculates on Google's potential response to these changes.

What concerns have been raised regarding the invasion of privacy in the context of advertising?

How does the speaker view the future of consumer data ownership?

What role might Google play in the evolving landscape of app tracking and consumer privacy?