How to Put a Value on the Online Consumer

The video discusses Sprinkler, a social media management software used by major brands like Microsoft and Samsung. It covers the valuation of online consumers, comparing different business models and their profitability. The discussion extends to the valuation of social media companies like Snapchat, Twitter, and Facebook, highlighting the importance of user engagement and advertising. Finally, it touches on Sprinkler's growth and future plans, focusing on client service and potential IPO.

How does the engagement level on platforms like Snapchat and Instagram affect advertising dollars?

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What is Sprinkler's current focus in terms of client service and experience?

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