Why Tencent's Profit Missed Estimates

Why Tencent's Profit Missed Estimates

Assessment

Interactive Video

Business

University

Hard

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Tencent's growth is driven by gaming, but challenges like Apple's guidelines have impacted results. Despite a 46% rise in net income, revenue growth was the slowest in seven years, disappointing investors. Gaming is crucial, making up over half of Tencent's sales, helping it compete with Alibaba and Baidu. China's online gaming market is expected to grow significantly, and Tencent aims to capture this through mobile and new products in WeChat and QQ.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the projected revenue from China's online gaming market by 2017?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies is Tencent employing to capture customers in the mobile gaming market?

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