Katzenberg Says 'You Ain't Seen Anything' Like Quibi

The video discusses Quibi's business strategy, highlighting its significant investment and the star power of its founder, Jeffrey Katzenberg. It emphasizes the importance of a solid business plan and experienced leadership. Quibi's unique content strategy involves leaving ownership with creators to attract top talent. The platform aims to offer premium content, similar to HBO's impact on television. Despite the challenges of entering a competitive market, Quibi is optimistic about its potential success, drawing comparisons to Disney's streaming achievements. The video concludes with an acknowledgment of the challenges ahead and the need for a long-term strategy.

What is Katzenberg's perspective on the current trends in content consumption?

Why does Katzenberg choose to leave ownership of content in the hands of creators?