What Is Reputation Management? - Online Reputation Management 101

The video discusses the importance of reputation management for businesses, emphasizing the need to control the online narrative about your brand. It highlights the significance of monitoring online reviews and mentions, using tools like Google Alerts, and ensuring consistent messaging across platforms. The video also advises on addressing negative feedback constructively and the necessity of claiming business profiles on review sites to maintain a positive online presence.

What should a business do if it finds negative information online?

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How can Google Alerts assist in reputation management?

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