UK's National Sizing Survey: Revealing Trends in Body Measurements and Clothing Fit

The video discusses a UK survey conducted between July 2001 and February 2000, where 1.5 million measurements were taken using advanced technology. White light stripes were projected onto subjects to quickly gather over 100 measurements. The data, analyzed for publication, revealed surprising results, including an increase in women's waistlines since the last survey in 1951. This information will help retailers ensure better-fitting clothing in the future.

What surprising results were found from the data analysis?

How will the information gathered from the survey be used by retailers?