Some Millennials Want to Reclaim Their Data, Then Sell It

The video discusses the sale of personal data and the need for transparency. It compares data usage in analog and digital worlds, highlighting the lack of control over digital data. The speaker predicts changes in data empowerment and critiques the current advertising market and data quality. The future of real-time data analytics is explored, emphasizing user participation. Finally, the video mentions startups focusing on data management and protection.

What are the implications of data being sold without users' knowledge?

How does the speaker compare the ownership of digital data to physical items like books?

What concerns does the speaker express about the current state of online advertising?

In what ways does the speaker believe data analytics will evolve in the future?

What potential solutions does the speaker suggest for better data management and protection?