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Ctrip CEO on Positioning For Trade War

Ctrip CEO on Positioning For Trade War

Assessment

Interactive Video

Business, Biology, Social Studies

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video discusses China's strategy of limiting outbound tourism to the US amid trade tensions, highlighting the significant spending power of Chinese tourists. The CEO of a major travel company, C Trick, shares insights on business travel resilience, market adjustments, and strategic priorities for 2019. The company focuses on efficiency in the domestic market and exploring new markets, while also addressing macroeconomic and industry-specific challenges. The importance of global collaboration and peace is emphasized for mutual benefits.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How do trade tensions affect the travel plans of Chinese tourists according to the CEO?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies are suggested for targeting mid to high-end customers in the travel industry?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the expected changes in travel destinations for Chinese tourists as mentioned in the text?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the macro environment issues affecting the travel industry as discussed in the text?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the G20 results in relation to global travel and peace?

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