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CFOs of AT&T, Salesforce and Estée Lauder on Crisis Management

CFOs of AT&T, Salesforce and Estée Lauder on Crisis Management

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The transcript covers how major companies like AT&T, Estee Lauder, and Salesforce adapted to the pandemic. Estee Lauder shifted focus to skincare and online sales, while Salesforce thrived with remote work, achieving cost savings and increased revenue. AT&T made operational changes, focusing on remote services and reevaluating retail and real estate strategies. The discussion also highlights management lessons learned, emphasizing the importance of adaptability, employee well-being, and strategic alignment during crises.

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4 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways did companies pivot their sales strategies to accommodate online shopping?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did companies utilize technology to enhance customer service during the pandemic?

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OFF

3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the anticipated changes in the real estate footprint of companies post-pandemic?

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OFF

4.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact did the pandemic have on the makeup category, particularly lipstick sales?

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OFF

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