Why There's No Such Thing as 'Going Viral'

The video discusses how ideas spread online, often through large broadcasts rather than organic sharing. It highlights the role of technology in shaping popular content, emphasizing the appeal of familiar surprises. The success of Star Wars is used to illustrate the power of distribution over content. The video also explores political influence, particularly Donald Trump's use of media, and the rise of major platforms like Facebook and Amazon in content distribution.

How does the speaker characterize Donald Trump in terms of entertainment and distribution?

What does the speaker suggest about the future of media companies in relation to platforms?

What is the significance of Amazon Prime in the context of distribution power?