Denim Goes Digital

Levi's has launched its first connected clothing item, a $350 jacket, in collaboration with Google Jacquard. The jacket is designed for bike commuters, allowing them to control their phone functions without looking at their screens. The discussion covers the future of wearable technology, challenges faced, and Levi's retail strategy, including partnerships with Amazon and other e-commerce platforms.

What challenges do fitness tracker makers face according to the discussion?

What is the significance of the first unit of the connected jacket?

What is the relationship between Levi's and Amazon in terms of sales?

How does Levi's plan to innovate in the e-commerce space?