Belstaff CEO Sees High Motivation to Shop After Lockdown

The video discusses the reopening of non-essential stores in the UK after a long closure, focusing on the challenges faced by retailers like Belstaff. Helen Wright, CEO of Belstaff, talks about the safety measures implemented, the importance of staff training, and the adjustments made to the customer experience. She highlights the growth of e-commerce and the company's omni-channel strategy as key drivers for future growth. The discussion also covers the impact of reduced tourism and the focus on domestic markets, with plans for expansion in North America and China.

What is the expected timeline for the retail business to return to normal levels post-pandemic?

In what ways has customer behavior changed during the pandemic according to the interview?

How does the company plan to adapt its operations in North America and China?