Boston Market Brings Fast-Casual Dining to Middle East

The video discusses Boston Market's expansion into the Middle East, focusing on maintaining their US menu while adapting to local dietary regulations. The Middle East is seen as a promising market due to its growing population and affinity for American brands. Economic factors like currency fluctuations and oil prices are considered, but the region's diversification is reassuring. In the US, Boston Market faces competition from grocery stores offering prepared foods. Despite this, the company has seen significant sales growth. The impact of minimum wage increases is also addressed, with Boston Market already paying above the minimum wage and planning to adjust prices and improve efficiency.

What dietary and religious regulations must be considered when serving food in the Middle East?

What factors contribute to the growth of American brands in the Middle East?

What impact do oil prices have on investment decisions in the Middle East?

How does the competition from grocery stores affect Boston Market's business strategy?

How does Boston Market plan to adjust to minimum wage increases?