Why Is Apple Losing Market Share in China?

Why Is Apple Losing Market Share in China?

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The transcript discusses the shifting dynamics in the smartphone market, highlighting Apple's declining market share due to minimal changes in the iPhone 7 and anticipation for the iPhone 8. It explores the rise of Chinese brands like Oppo and Vivo, which have capitalized on retail expansion and aggressive marketing. Xiaomi's focus on low-end phones is contrasted with the growing demand for mid-range devices. Apple's challenges in India are addressed, including its strategy to sell used iPhones and produce locally. The transcript concludes with the high expectations for the iPhone 8, marking Apple's ten-year anniversary.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How do the pricing strategies of competitors affect Apple's market position?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does consumer demand play in the smartphone market dynamics?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Apple face in the Indian smartphone market?

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