VOICED : Liberia's human billboards slap on any message you want

The video explores the evolution of body painting in Liberia, starting from the early 1990s when football fans painted themselves in national colors. This trend led to entrepreneurial opportunities, with businesses employing people as human statues for advertising. The business model provides income for unemployed youth and has expanded to include political campaigns and social media. Body painting has deep cultural roots in Liberia, used in religious and community rituals, and continues to adapt to modern contexts.

Describe the economic impact of body painting on unemployed youth in Liberia.

What historical significance does body painting hold in Liberia?