Skincare and Makeup Brand Shiseido Gets Makeover

The transcript discusses strategies for Shiseido to compete with established brands like Chanel by leveraging product quality and technology. It highlights the focus on skincare, investment in research and development, and marketing to drive growth. The company aims to attract younger consumers through product innovation, packaging, and advertising. The goal is to grow the brand's overall profitability rather than just focusing on individual product lines.

In what ways can marketing and social media impact the growth of a brand's makeup line?

What are the key factors to consider when developing new makeup products for a younger audience?