Golden Goose CEO on Handmade Sneakers, Sustainability

Golden Goose CEO on Handmade Sneakers, Sustainability

Assessment

Interactive Video

Business, Arts

University

Hard

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Quizizz Content

FREE Resource

The transcript discusses the growth and evolution of the sneaker market, highlighting Golden Goose's unique approach in shifting from performance to emotional value. It covers the brand's strategy of offering unique, handmade sneakers without replenishment, targeting younger consumers, and maintaining healthy margins. The conversation also touches on market dynamics, sustainability, and future plans, including potential IPO considerations. Silvio Campara, CEO of Golden Goose, shares insights on the brand's organic growth and consumer engagement strategies.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the handmade aspect of Golden Goose sneakers?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does word of mouth play in the marketing strategy of Golden Goose?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Golden Goose approach sustainability in its business model?

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