VOICED : Era digital amenaza al autocine

The Virginia drive-in, established in the 1950s, is undergoing significant changes as it transitions from 35mm films to digital projection, a costly shift. The aging owners face challenges in adapting to new technology, contributing to a 90% decline in drive-ins since their peak. Revenue now primarily comes from food and beverage sales rather than ticket sales. Despite these challenges, drive-ins remain a cherished part of American culture, offering a nostalgic experience. The Family drive-in shows signs of survival, with plans to send old equipment to a museum.

What major change is the Virginia drive-in theater about to undergo?

• Expanding to multiple locations

• Closing down permanently

• Changing its movie genre focus

• Switching to digital projectors

What is a significant concern for the aging owners of drive-in theaters?

• The decline in car ownership

• The competition from indoor cinemas

• The lack of new movie releases

• The high cost of digital projectors

By what percentage has the number of drive-in theaters decreased since their peak?

• 50%

• 70%

• 90%

• 30%

What is the primary source of revenue for the Family drive-in theater now?

• Ticket sales

• Merchandise

• Food and beverage sales

• Parking fees

What will happen to the old equipment from the Family drive-in theater?

• It will be discarded

• It will be sent to a museum

• It will be upgraded and reused

• It will be sold to other theaters