Finding your place in an ecosystem

The video discusses the concept of highly evolved value chains and the importance of interdependence in business ecosystems. It highlights the role of APIs in connecting businesses and the necessity of clear commercial rules. Examples of successful ecosystems, such as Salesforce and Apple, are provided. The video emphasizes the potential for profitable opportunities by building on existing ecosystems and advises businesses to focus on their strengths and create attractive propositions for third parties.

What is the significance of having clear commercial rules of engagement in an ecosystem?

How did Salesforce expand its functionality according to the text?

What role does Apple play in the ecosystem of digital goods and services?

What are the potential benefits of building on other people's ecosystems?

What should businesses consider when determining their strategy in an ecosystem?