Suntory Focused on Integrating Beam Business: CEO

The video discusses the drinks industry's trends, focusing on Suntory's strategy post-acquisition of Beam. Suntory emphasizes integration and differentiation in the premium spirits market, leveraging its expertise in whiskey production. The company is not pursuing further acquisitions but is focusing on health-conscious products, differentiating itself from competitors like Diageo. Suntory aims to maintain its unique Japanese identity while expanding its global presence.

What challenges does the company face in integrating large acquisitions?

What strategies are being employed to address health consciousness in the beverage industry?