Disney's Iger on Shanghai Resort, ESPN, Tax Reform

Disney's Iger on Shanghai Resort, ESPN, Tax Reform

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the success and growth of Shanghai Disneyland, highlighting visitor numbers, revenue breakdown, and expansion plans. It addresses challenges in merchandise and food services, the competitive advantage in the Chinese market, and the impact of pricing strategies. The media business, particularly ESPN, is also covered, along with digital strategies. Cooperation in the movie market and global business policies are discussed, emphasizing the importance of a healthy global environment for Disney's operations.

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4 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the expectations for the future of the Chinese consumer market according to the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the competitive advantage that Shanghai Disneyland holds?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the overall performance of the Disney parks in 2016 despite a falloff in visitors?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the company's stance on the importance of maintaining healthy relationships with other countries?

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